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It is an astonishing fact that many websites get started without a clear idea of goals and priorities, not to mention business models.
The common mistakes all the time:
- Company announce web initiatives without specifying what is being built
- Hire designers without telling them what to design
- Plan launch parties not knowing what will be launched
Why write a web strategy plan?
- It facilitates communication by getting the whole development team on the same page and keeping them there.
- It describes what you are building before you start building it.
- It clarifies your goals and objectives so you will know when you have achieved them.
- It keeps you focused as you move further into the development process.
- It confronts you with unsolvable problems before you waste too much time, money and credibility.
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