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Your web content and design must communicate the branding or unique market position immediately. Upon visiting your site, the visitors should know immediately whether this site has the information, products or web functions they are looking for. Otherwise they may not stay long or return to your site.
The content of your site depends on your positioning, audience and objectives. Regardless of the market position of your business, product or service, the site must include content that accomplishes the following objectives:
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Communicate the market positioning or branding
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Prove or support the market positioning
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Give visitors useful information related to your business
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Provide content that is interesting to the audience
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Enable and encourage visitors to ask questions, place orders, make comments and contact you |
