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Malaysia Internet Marketing Center provides step-by-step guidelines in helping you to build a marketing oriented website that benefits your business. Before starting your online business, it is important that you know what you expert from the website. Once you familiarize yourself with some definitions pertaining to the concept of a website, you will easily define your expectation and objectives.

• Auction site
  A site where visitors bid on items for sale. At a predetermined time, the auction closes and high bidder wins the auction and pays the seller. The significant player now is eBay.
• B2B site
  Business-to-business sites are built to promote or sell business products or services to other business.
• B2C site
  Business-to-consumer sites are built to promote or sell their products or services to consumers.
• C2C site
  Consumer-to-consumer sites are built to have a trading platform for individuals to sell products or services to consumers. C2C normally happens on auction sites.
• Corporate identity site
  The purpose is to promote their market positioning, history and other company information to attract investors and customers.
• CRM site
  A site built to support CRM goals provide features to communicate with visitors; demonstrate that they understand visitors’ needs.
• Portal
  A site that serves as a gateway to the world of the Internet by providing a directory of links to help visitors find what they need.
• Product or service information site
  A site that provides information on the features and benefits of products or services.
• Transaction-oriented site
  It provides some level of online purchasing capability so visitors can buy products or services or make reservations.