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Banner Ads
Banner ads are small advertisements that are placed on a website. Companies usually develop their banner ads, find appropriate sites for placement, and then either purchase or trade banner space.
Click-through
When a viewer clicks on a banner ad with the mouse and goes to the site advertised, it is called a "click-through". Sometimes banner advertising prices are determined by the number of click-throughs.
Hits
Hits to a site are the number of times that another computer has accessed that site. This does not mean that if your site has 1,000 hits, 1,000 people have visited it. If your home page has a number of graphic files on it, this number could be very misleading. A person may visit few pages on a site and each page has 3 graphics, at least 15 hits would be generated.
Impression or page views
When a banner ad is viewed, it is called an impression. Banner advertising prices are often calculated by impressions. If a person visits a page six times, this will generate six impressions.
CPM
Cost per thousand impressions, or CPM, is a standard advertising term. CPM is often used to calculate the cost of banner advertising. If the CPM of banner advertising on a site was USD40 and the number of impressions was 2,000, then the advertiser would have to pay USD80 for displaying the ad.
Keywords
You can purchase keywords on search engines. This allows your banner ad to appear when someone does a search on the keyword that you purchase. This is very good for zooming in on your target market. |
