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There are many benefits to cross-promoting your site using traditional media and print materials. As people who are log in are far less than people who are not log in. Hence, visitors can be channeled from offline promotion to request additional information or order online, you should promote your URL on every piece of promotional material you produce. The more you expose your URL, the more likely it is that people will remember it when they go online.
Your site can answer a lot of questions and provide more information than you can print in a magazine or newspaper ad. Your site can be kept up-to-date with the latest real time information. Visitors can request additional information or order online.
Be creative with your offline promotion campaign. Brainstorming with your team to come up with a number of good places to promote your URL.
Corporate literature
It is important that your corporate image be consistent in your online and offline promotional campaigns. Businesses should use the same colors, style, fonts, logo and tag lines on all of your marketing materials. Try to place your URL on everything - which means every piece of corporate literature. Make sure to include your URL on the following: letterhead, business cards, corporate brochures, envelopes, fax coversheets, report covers, flyers, advertisements, direct-mail pieces, newsletters, press releases or media kits.
Promotional items
If your company uses promotional items as giveaways at trade shows and events, it is a good idea to incorporate your Internet marketing with these items. Promotional items that are used around computer workstations are ideal because your URL is visible when people are in a position to actually visit your site. Some examples are mouse pads, diskette holders, screen cleaning kits, software, screen savers, pen & pencils, coffee mugs, letter openers, calendars or sticky notes.
Clothing
Articles of clothing are another great promotional item. When people wear an article of clothing with your URL on it, they become a walking billboard for your site. Try to put your URL and catchy phrase or tag line on items such as golf shirts, T-shirts, sweatshirts, hats, aprons or jackets.
Novelty items
Novelty items can be an effective place to print your URL. If your have a younger target audience, then put your URL on items that will appeal to them, such as Frisbees, balls, beach towels, sunglasses, key chains, magnets, chocolate bars or bumper stickers.
Your products
If possible, put your URL on your products themselves. This is an innovative and effective way to promote your site. |
