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Email Strategy
 

There are a lot of different ways to use email, such as

  • Newsletters - If people were interested to come to your site, they may want to stay informed over time. Newsletters are a great way to build a sense of belonging. By receiving news from your organization, people begin to feel more and more invested in the community. A basic newsletter can simply updates recipients on the website or organization news. A more targeted newsletters add value to recipients by sending the topics of specific interest to them.
  • Tips or jokes - Another approach is to send bite-size content, such as daily jokes, special tips or other helpful information.
  • Announcements - Email is a great tool to announce upcoming events/seminars or update them about last-minute changes.
  • Industry reports - This is an excellent method to establish a regular communication with your recipients.
  • Whitepapers - This can be a valuable document to a businessperson. It can include a research report or industry analysis.
  • Discount coupons - The responders can redeem the coupon by clicking the designated link.
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