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Banner advertising is the most common and most recognized form of Internet advertising. Banner ads are available in various sizes, but the most common banners are displayed at roughly 468x60 pixels. Some websites offer a short button at 120x60 pixels or a micro button at 88x31 pixels.
The objective of your banner ad is to have someone click on it. Do not try to include all of your information in your ad. A banner that is too small and cluttered is difficult to read and is not visually appealing.
Banner Ad Options
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Static Banners are what the name suggests. They remain static on the same web page until they are removed. Your banner ad will be visible on that particular page until your reader moves to another page.
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Animated Banners are banners that move on a web page. Animated banners are usually in GIF format and contain a group of images in one file that are presented in a specific order.
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Rotating Banners are banner ads that rotate among different web pages on the same site. Some rotating banners rotate every 15 or 30 seconds, so a visitor may see several ads while remaining on the page. Other rotating banner ads rotate every time there is a new visitor to the page. Rotating banners are commonly used in high-traffic websites.
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Scrolling Banners are similar to modern billboards. Here the visitors will see a number of billboard ads, scrolled to show a different advertisement every 10 to 30 seconds.
Where to put your ads
Some types of sites to consider for the your advertisement are:
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Community information sites
The primary considerations in placing advertising on the web are where does your target audience spend its Internet time? Where does it look for information?
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Specialty sites
A specialty site is one devoted to a particular topic or theme. If your positioning is related to a topic or theme, then search specialty sites for opportunities for linking or banner ad.
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Trade and industrial associations
Many trade and industry associations have website with information for members and the public. Some association sites offer members a free or low-cost profile page or electronic business card. These opportunities on trade association websites are valuable because the give a firm visibility within their industry, and often referrals or cross-selling result.
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Industry-related directories
Many firms that serve a particular industry improve customer and vendor relations by offering free links to their clients on their website. This practice can be a valuable source of free link or banner ad on to the web.
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Search engines
Search engines offer many opportunities for enhancing a company's web visibility. Some search engines allow users to bid on keywords. The site listing of the high bidders for a keyword or group of keywords will be displayed higher on the list. |
