Website is comparable to a storefront in the brick and mortar business. Owning a website is compulsory nowadays. You can make money without one but you can do much more with it. Others will see you as a professional who knows what you do.
The problem is, there is almost no rule in creating a web site. Each web site is different from another and when a user visits your site, he has to find his way to familiarize himself with the content and structure to be able to get what he wants.
By following these tips, you can create a compelling site that makes it easy for the visitor to find the right content.
1. Categorization
Take the time to actually think about how you want to group different type of content. You can also categorize them by topic. There is more than one way to do it. If you plan to drive traffic from organic search engine, group them by related keywords.
2. Clean navigation and sections
Don't bury navigation structure beyond three level depth. Each section like headline, sub-headlines, and sections you want to highlight should be separated clearly. Design matters and it makes your web site looks professional.
3. Personality
Your personality should shine through the web copy and images. It helps to be unique and defy from the norms. One marketer comes up with a cartoon character as the host of the site. Put your image so the visitors know there is someone behind the site.
A cat site doesn't always have to be about cat. You can add a page called "about us" or similar and shows images of you with your cat and tell your story. People will remember it.
