Let me guess, you bought a web site because you have something you are looking to sell. Then you put the site up and expected to make some money right away. Well, this is not all it takes to be successful. I will not be the last to tell you that money made online is made through how one does their web site management and marketing.

To get started it is important to track your web sites traffic. There are hundreds of traffic statistic tools online to insert into the code of your web page for this purpose.

These tools should be able to tell you:

1.) How many new and returning visitors come to your page.

2.) Where did your visitors come from, and how did they find your page.

3.) What did your visitor do once they went on your page.

4.) How long were your visitors on your page.

There are many more then these three stats that track information about your traffic but these three are what are most important. A domain owner with this kind of information is going to have a huge advantage over someone without one.

The reason for such the big advantage is because the person with the tracker would be changing their site frequently in accordance with their tracker. If someone finds out that people are spending an average of two seconds on their web page, then that person would know that it is time to change something on the page.

Knowing where your visitors come from gives the web site marketer an advantage as well. For example, you see that you get at least 100 people per day from a site. That site happened to take you only 5 minutes to set up links from. Well, obviously it is time to start setting up some more links from that site.

To wrap this up, it is essential and key for anyone trying to manage and market a web site to track their results.