Certainly, it is possible to make money from website publishing. There's just one little complication there though - there are millions of other websites trying to compete for user clicks just as you are, to try to make money off website publishing themselves. No one says that to make money from website publishing is easy. With the commitment and hard work you put into making a website worth a visitor's time though, it might not be as hard as some people make it out to be. All it requires is for you to be able to identify a publishing niche to say something about that you have knowledge of that not that many others do. Whatever your passion is - making films, making music, designing a website - if you know enough about it and have a way with words (or pictures and sound) that you know how to say it in a way that is fairly unique, you have the hardest part of an Internet stream of income down.
Once you have a website that has been around for a fair amount of time and that attracts a certain amount of readership, you have a number of possible choices to take over how you monetize all your hard work. Everyone knows about AdSense of course - that's where Google with your assistance, judges the kind of content you publish and places text ads in places you set aside on your webpages for them. Less well-known and equally effective though are other ad placement systems - AdBrite, Bidvertiser and InfoLinks. Let's go over these one by one
With Bidvertiser, unlike what you have with AdSense, not only do you get to pick what kinds of ads run on your website, you get to pick what kind of ads don't, too. Advertisers use a bidding system for what they will pay to be placed on your website, and this can potentially be far more lucrative than AdSense's system. With AdBrite's PPC program, you get all kinds of choices for the kind of ads you can have placed on your website. Some of them are inline ads - meaning, certain keyword phrases that you choose can be turned into advertising links when the reader scrolls over them - little speech balloons open up with advertising. You've seen them everywhere.
Of course, the best way to make money from website publishing is to find out what keyword phrases attract the best Google placements, and use them as often as possible. Make sure that you follow a program of continuing education in website monetizing to make the most of your efforts.