A website builder is a licensed tool provided by a web hosting company. It is very popular among people who wish to build their own websites without learning the technical aspects of web page production or programming. Because it belongs to a web hosting company usually you can host your site with the same company. A website builder brings together different aspects needed to put a professional site together.
There is a degree of difficulty in creating a web site. But a website builder simplifies the process. With a website builder you have the ability to build a professional web site in minutes. Personally, I find it to be an enjoyable challenge, like a kid playing with a new toy. A benefit is its unlimited editing capabilities, which is useful because for ever changing growing businesses. In addition, you do not have to call your web designer and ask him to make changes things every week, (which is not free!)
The person who wishes to use the website builder typically signs up with the company. Some offer free trial periods and the theme that best suits the client's purpose. Some companies' tools allow the user to see the source code, that is, the HTML behind the page he is building. Many do not; meaning only certain designated areas on the page can be modified. Usually, these areas are: headers, text and some graphic elements.
Some website builders offer a one stop shop (for example.)
a) Domain Registration
b) Website Hosting
c) Templates
d) Music for your site
e) Pictures you can use from there library