Multimedia has caught the attention of many. It is a combination of text, audio- visuals, images, animation and other interactive content variety. For catching the attraction of people across the globe, many web developers and designers are looking forward to develop sites that are interactive and give a personalized touch to the viewers/ visitors. Particularly for the sites developed for corporate houses, educational institutions and for awareness campaigns, multimedia presentations are widely used. The growing competition among the business houses, has led to an increase in demand of something new every time. Seeing this many multi media professionals come up with new ideas and see that every project undertaken by them has something "unique".

For different sites the professional needs too vary. For example, if an educational site is it to be made then instructional designing method is followed by them. Here very effectively audio visuals and graphics are blended to attract the attention of learner. Further pictorial representation helps in remembering the things better. At times they also prepare games, which help the user to know how things seen by them can be helpful in real life. If in the website video is used then easily audio elements can be incorporated that helps in grabbing the clients / visitors attention.

Similarly for corporate sites, multimedia catalogs can be developed. In addition to this one can use 3D pictures successfully for demo presentation. In addition to these multimedia presentations are used for making eye catching & information based business portfolios, catalogs, sales presentations, marketing material, tutorials, electronic brochures, annual reports, reseller education, sales presentation, interactive brochure, direct mail piece, etc. These are considered a valuable tool for creating an attractive multimedia site.

Hence, what we have seen is that various multimedia presentations have led new way to web development.