Looking at the packages and deals that you may find out there today, you won't be surprise to see a handful of unlimited hosting packages for you to choose from. More and more companies are heading for this sort of deals as the web hosting industry evolves. It used to be companies offering a certain amount of resources to their customers but that do not seem to be the case anymore.
Providers are able to do this because they are implementing the 80-20 rule. They know that most of their clients will never reach their accounts resources limits. While 80% of them wont, 20% of them might. So, they will be able to adjust their resources to handle the need of their clients.
Some clients will upload a few images for their website while others might upload massively to expand their content. No matter how the nature of the user or client, web hosting providers are able to cope with them.
Having said that, the sales for such deals usually goes too few major hosting companies while the others fight for business as much as they can in order to survive. In order to compete with the big companies, they offer unlimited hosting deals. Instead of competing who provides more disk space and bandwidth, they might as well offer everything. The amount of space can be modified easily in the control panel. So, it is not a big task to increase the capacity of a web host. This is all the tactics taken in order to stay alive in the fierce business world of the hosting industry.
Before, unlimited hosting is a service that most webmasters would avoid because it was something new and they fear that something may happen if they do not use as much resource as they would be. There are always questions in their mind asking are they paying too much for what they are using? Furthermore, they are afraid that they might have to pay a penalty if they wanted to downgrade their hosting account.
This is not the case anymore in today's world of web hosting. Due to the improvement of technology, the prices of hardware have gone lower enabling many providers to compete and he same playing field. Even though there might be companies using cheaper hardware, it will not affect the performance of the website because web software used to control them are well written and programmed. Therefore, it is only a matter of time until all the web hosting providers provide unlimited hosting because if they don't do so, they will be out of the battle field.