There is only one way to build your startup business and that's to stick to what you do well!

When successful companies startup their business they pick the one thing that they are going to do and they do it very well. I'm sure you have heard the saying "Jack of all trades and Master of none". We what I am going to show you is exactly why you need to pick your top 1 way to build your business.

McDonalds does burgers
Microsoft does programming
IBM makes computers

What do you do. In order to succeed and build a powerful startup business you need to pick the one thing that you do well and learn to do it better and here is how.

First you need to find the one right way of doing what you do. Your area of expertise is probably a technical one, maybe you are a builder. By being able to describe the one way that you build and the one reason that you build use that approach will give your customers the confidence that you know what you are doing and that they can expect the same one result every time.

Now I'm no builder so I can't explain how you should go about doing your job so let me tell you what I do, I am a consultant specialising in startup entrepreneurial businesses. I help young businesses focus their efforts to achieve their goals. I have spent years finding different ways to achieve goals with entrepreneurs and there are many ways but what works is to pick the one way that you are going to use and use it repeatedly.

So what do I need to do now?

Pick 1 customer or group of customers
Pick 1 product or genre of products
Pick 1 message to convey
Pick 1 channel through which to communicate that message
Pick 1 method of delivering that product
Pick 1 and stick to that one

By focusing your efforts into just 1 you will soon start to see that you can streamline your business and make profit instead of spreading yourself thin and losing money.