It is imperative that you create Page Titles that are descriptive as well as relevant, for it will make it simpler for search engines to determine what your site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. It is important to note that the page title is used to link your site from the results supplied by search engines.

Because of this, the title on the page has to be treated as one of the most important attributes on your site. Many people would argue that this takes top priority over all other aspects of a website.

You need to use real headings; header tag elements are an absolute must for your page headings. To be able to use any font you want, you can opt to use pictures as your heading, though search engines may not be able to recognize such. You can use the alt attribute in order to specify and alternate text for heading images, but it is far more critical to utilize real text in a heading element.

No an easy way to solve The really only good way to ensure that your site gets linked is to ensure that it contains good content. For Search Engine Optimization, among other things, incoming links are important to any website. You might discover that this implementation is the most difficult aspect of search engine optimization. But many people have found that incoming links are less important, especially where you have more specific and unique content on your site.