What is a Backlink? It is a link from other websites that are directing or pointing to your website. This could be displayed in a form of a URL of your website or an anchored text, a clickable text link that shows "keywords" or sometimes the name of the site.

Backlinks are also sometimes called as inlinks or incoming links. Though, it sounds much cooler with that term.

Moreover, backlinks are notably used in search engine optimization and basically in getting a brand known over the Internet by promoting your site through these links. Given that people and search engines will only be able to find you if let them know how to find you.

What are the Importance of Link Building

o It builds traffic. Incoming links from other websites are known to entice visitors, knowing that clicking your link will eventually lead them to your site.

o Improves your site's PageRank. Linking to pages that have high PR will allow your site to inherit a small part of its pagerank. Though, PR only passes through backlinks that have dofollow attributes. Having a high Pagerank is an advantage, because it measures the importance of your site in the eyes of search engines, in which other people or sites usually weigh their judgment in linking to your page as a good reference.

o It gets your site indexed by search engines. Search engines will never find you unless you give them a hint where they can find you, and that's the way how it worked ever since. Getting your pages indexed by search engines is very important, because this allows your page to show on search engines once people start searching for terms and queries that might be relevant to what your site is offering.

o Boosts your rankings on targeted keywords. Using keywords as an anchor text of your backlinks will let search engines know what your site is about. Since they have bots that crawl and follow every link that there is on the Internet, your backlinks will serve as votes for a certain term or "keywords". Backlinks will be then analyzed by their algorithm in ranking your page on SERP (Search Engine Result Pages), which also depends on the quantity and quality of your links.

o Builds your brand and reputation. When people see your links, you are letting them know who you are. If people see your links placed on authority sites, it inflicts an idea that your site is worth visiting as well.

o Generates activity and revenue. Of course, driving more traffic to your site will get your products, services or informational content recognized by real people.