If you are planning to be one of, or the best SEO expert in town, there are a few things you must consider first. Are you a master of the SEO basics? Whether you are self-taught or trained by an SEO specialist, you must master the basics. Also, how good are you at keyword selection?

Perhaps, arguably the most important aspect of SEO, keyword selection is what drives an SEO campaign. How is this so? If you mastered your SEO basics, you would understand this, if not, well here is a refresher. Keywords are important because without it, what would you use to build links? Also, if you choose the wrong keywords, there are two things that can happen. You either don't get enough hits because the keywords you chose aren't that popular, or you don't rank high enough because the keywords you chose are too common. Too common keywords mean that your competition is stiff, and some of those competition is near impossible to take down from their lofty search engine positions.

Now that you understand how important keywords are, what about keyword selection? Well, if you know your keyword research, you know that finding them are just a few keystrokes away. Although, the choosing part is tricky. As mentioned above, there are repercussions to choosing the wrong keywords. How to choose the right ones then? You must make sure that you choose the ones that are searched enough by users to get yourself hits, while at the same time, the number of other sites that use those same keywords are not too many as to make your SEO campaign useless.

It's quite tricky to understand at first, but after a few tries and some research you will get the hang of it. If you are too lazy to research, then you can always learn from your mistakes. But with SEO, those mistakes can be quite costly. If you do opt to learn the hard way, that is through mistakes, be sure you don't use a client's site to do so, lest your reputation suffer as well as your finances.

So to go back to where we were in the beginning, if you want to be the best SEO expert there is, be sure that you understand the importance of keyword research. Mastering SEO basics goes without saying. Remember to take care of your keywords. They are the root of your SEO campaign.