How Google, Yahoo, Msn Creates Descriptions for a Website
By Neeraj Srivastava
Webmasters use different SEO techniques to get higher rankings for their site because higher search engine ranking for its targeted keywords on all major search engines Google, Yahoo, MSN is always one of the most important things for a website.
After lot of your hard work and optimization if your website ranked well on major search engine but if its title and descriptions are not attractive and appealing then it is hard to say that a user will click and go through your site.
So, it becomes important to display an attractive and appealing title and description for your site in search results so that it bound or force a user to click and go through your site. In this way it is important to know that how search engines create description for your website.
Here you can find some important information about how search engines create description for your site:
How Google creates descriptions for a website:
Google is the preferred search engines for most of web surfers on the web.
As per assumptions, Google use to display the description for a website in search results from the meta description tag if a user search for a page by its URL, or if the searched keywords do not appear within the found page.
If the found web page doesn't have a meta description tag then Google use the sentence that contains the searched keyword as the description to display in search results.
If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.
How Yahoo creates descriptions for a website:
As per assumptions, Yahoo uses only the first part of the meta description to display in search results which is complemented by a text snippet from the searched page that includes the searched keyword.
In absence of meta description on a web page, Yahoo will use the description of the web page from Yahoo's directory if that particular page is listed in Yahoo directory.
And in case that web page has no meta description and is also not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.
How MSN/Live creates descriptions for a website:
As per assumptions, MSN/Live uses the first sentence that contains the searched keyword as the description to display in search results. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page in search results.
MSN/Live will also use the DMOZ directory description in the results, if a website is listed there.
Above information will sure helpful to know how major search engines create description for a webpage to display in search results. If you have any query or suggestions please send it to me.
