When we talk about Google optimization, the main and frequently asked question is: "Can I be the first in Google results?". On this question I usually answer that this is not "piece of cake" and this job can't be done for one day. This is hard, long and complex process, which needs much time. But I feel that every time when I try to explain this, I loose somewhere around the definition of "keywords", "meta tags", etc.
For those people which are more interested in SEO (Search Engine Optimization) and work hard for this, I think the following information will be more useful for them.
Well. Where is the secret of Google optimization?
Actually it is very easy. All you need is to think from the side of people which eventually need the information from your website. Just think like them.
For example:
I have lost my car keys and for bad luck I need to go to the hospital quickly. Actually my car keys are not lost because they are somewhere in the house, but I don't remember where exactly they are. For more accurate example lets say that my house is Internet, I'm the user and the car keys are the thing which I search for. And if I can use the search engine to find the keys I will try with keyword like:
1. "keys" - I have to search in entire house for this keyword because it is very general definition. That is why I have to rephrase to:
2. "keys kitchen" - After this I will go to the kitchen and start to search the entire room. Nothing. Now will try with:
3. "keys bedroom" - Well, but in the bedroom there are two beds, one wardrobe and one night-table. I have to be more specific with:
4. "keys bedroom night-table". Now I found them. Well done!
The important thing is in this, that as much detailed and complex is the word/phrase, the bigger will be the chance to be number one in Google. I want to say, that no one of us needs to stress on the word SEO, because those who are interested in "Google optimization" probably will search with "Google website optimization". After all don't overdo with the length of the phrase, because it is possible nobody to search for what you offer on your website or everybody are too lazy to use too long search phrase.
What is the advantage if using more complex search phrase?
First, you will be absolutely sure, that the traffic which you receive will be targeted. Second (this is the most important), if you are the first in Google search results, for this not so common phrase, it means that for this keyword you are the best variant, you are the king of this section. This will guarantee you real visitors which will not try another search because they have already found what they seek in your website, witch is positioned at top place by Google.
But I can use also PPC campaign which will supply me with the same traffic!
Yes, of course you can use this method and it is better to practice from time to time, but the statistics says that visitors who come from search engines trust more on your website, then those visitors who come from some advert banners. Why is this so? Because, when John search something related with SEO, he found thousands of websites which offer this information, but when he rephrase the search keyword with more specific words, then your website will get the first place - it means, that You are on first place because you deserve it!
If John found your website by some advert channel, he wouldn't give so much trust, because he found your web site too easy. Just a psychology!
