Is SEO difficult?
The short answer to this is - yes and no.
Yes because it takes lots of time and effort but no because it is really not that difficult once you learn how it works.
In one of my articles, I explained that SEO in its most basic form is a series of steps taken to make a web site search engine friendly and have it show up in the search engines. At a more advanced level, SEO can be implemented to allow the web site in question to rank high in the search engines, preferably in the first few positions.
Lots of people like to mystify SEO and make it sound like some form of supreme magic performed by wizards in secret towers. Well, the truth is - I can teach you some simple but effective SEO strategies within this article which you can be implementing within the next ten minutes.
You will notice that these strategies all involve key word link building. This is because - if you want to rank high in the search engines for any key word - you need to get lots of links to your page using the key word you want to rank for.
For example, if you want to rank in the search engines for "solar saving lamps", then you need as many links as possible pointing to your site that contain the words "solar saving lamps" in the link text. What I mean by "link text" is the text that people click on to reach your site.
Search engines - especially Google - sees links from other sites to your site as a vote for your site to rank for the keywords found in the link text. They see it as an indication that your site is worth visiting in the eyes of the web sites that chose to link to you. So the more number of 'votes' you get for a particular keyword, the higher your site ranks.
Without further ado, here are some simple but effective SEO strategies you can start implementing after reading this article -
1. Comment on blogs that allow you to link back to your site using your targeted keywords in the "name" section. Look for blogs that allow this and comment intelligently on the posts. You will find plenty of blogs that will allow this as long as your comments are genuine and not slip-shod five word comments.
2. Write an article and submit it to article submission sites. At the end of the articles you are allowed to include a resource box in which you can put back links to your site. If your article is interesting enough, other web masters may take it to put up on their sites. This will of course include your resource box and back links. You can further amplify this effect by rewriting your article a bit and submitting it to even more article submission sites.
3. Be a guest writer for popular web sites. Many web sites accept good articles from guest writers so that they can keep their writers entertained. The guest writers get back links to their websites and exposure in exchange.
4. Purchase text links from other web sites. Many web sites are quite happy to sell you text links if the price is right. Of course, the prices of the text links are in direct relation to the popularity of the sites. The more popular the site, the higher the price. In many cases, the Google page rank also plays a role in how much a text link costs.
5. Request relevant websites to review your product or web site and include the text links within the reviews. You will be surprised how many web sites will be willing to do this for free if you have a good product or web site.
Now remember, the only thing standing between you and SEO success will be clever keyword research, time and effort.
If you take the time to build up your links, before long, you will be seeing yourself getting ranked on the search engines. And if you want to reach the top, just keep up your efforts. Remember, you are not alone in search engine optimization implementation and the only way to reach the top is to keep your feet on the pedal!
