Frank Dick was a British athletics coach during the mid to late 1980s. Frank had an inspirational speech he would give.

He told the story of a man who lived in a valley. One day the man decided to walk into the foothills. As he got higher he liked what he saw so continued on, pushing himself further away from home and higher up the valley. Even though he was growing cold and tired he kept climbing.

The story continued and then Frank would ask the audience, "Do you want to stay in the Valley where you have the safety of the crowd, or do you want to see how far and how high you can push yourself? Do you want to reach the pinnacle and have the greatest view in the world?"

This speech paints a vivid picture - anyone listening to it automatically creates an image in his or her head that represents the story.

"So how does this link to Google AdWords?"

A Google ad is made up of:

The Headline - 25 characters

The 1st and 2nd lines of text - 35 characters each

The display URL - 35 characters

This gives you 130 characters (which includes spaces) to paint a picture and attract potential customers to click on your ad.

Creating mental images through ads is one of the ways you can write an ad for AdWords. 130 characters doesn't give you a lot to work with but with a bit of playing around you will be surprised what you can come up with.

There are many techniques to improve your AdWords account, and you need to keep up to date with these techniques. AdWords done correctly is one of the most profitable ways to make money on the internet.

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