Why do Internet marketers complicate things? Do you have any idea how many books have come out on pay per click advertising? Too many. And the thing that bugs me about all these books is that they all say the same thing. Sure, there are some twists to ad writing that each one covers, but for the most part, the stuff is all the same and it's getting to be a joke. Tell me I'm wrong. Tell me you've gotten two different PPC books and they were totally different. They can't be. The reason is because PPC is what it is. Well, in this article I'm going to make PPC advertising EZ so you can throw away all your books.
Okay, step one. Do your keyword research. Make sure the keywords you're using are targeted to people who are actually buyers. For example, let's say you're selling a natural acne cure. Using the keyword acne is stupid. Why? Because you don't know what that person is looking for. They could be simply looking for a definition of acne. But if you use a keyword phrase like "natural acne cure" or "natural acne treatment" you can bet that these people are looking for ways to treat their acne. Oh, and stay away from the word free. These people are looking for free solutions.
Step two is writing your ad. Look, you only get three lines here so you have to make them count. The best way to do this is by making each line serve a specific function. Let's take the example above. Since you're advertising a natural acne cure or treatment, that's what your first line should be, the actual phrase. So you would start with "Natural Acne Cure" or "Natural Acne Treatment". Then you want to point out the main benefit such as "Cures Your Acne In 3 Days". Then you want your call to action or guarantee. Either one will work. Short, to the point and tells the prospect what he needs to know.
Finally, there is your daily budget. You want to start off small to see if your campaign is going to be profitable. Once you see that the campaign is converting at a decent percentage, then you can begin to increase your daily budget.
Naturally, there are other things such as cost per click and demographics, but for the most part, pay per click advertising is not hard. At least it's not nearly as hard as people make it out to be.
To YOUR Success,
Steven Wagenheim
