How can you simplify writing ad copy in ad groups? Great question! I'll answer it and I'll be happy to show a few examples as well.

But first, let's start from the top. When we write ad copy, we are trying to increase relevancy between the ad copy and the search queries (or keywords) because it improves the quality score of the keyphrase. Quality Scores determine the lowest CPC you can pay. By pointing the ad to the most appropriate (richest in keyword content) landing page, or destination URL, you are also improving your keyphrases' quality score. Also, higher CTR's will boost your quality scores, hence lowering your actual CPC.

As we are writing ads now, we want to make sure we keep these things in mind because it will cost you less later on. So let's look at the steps in writing an effective ad.

Keep in mind before writing the ad that we want to prioritize our goals we have in writing these ads.

To prioritize in order from highest to lowest, we have:

1) Keyphrase/Ad relevancy (Quality Score)- Make sure you are including the bulk of similar keywords in the ad.

2) Highest Click Thru Ratio (CTR)-Write something catchy that will attract your buyers.

3) Qualify your Customers-Make sure that if you are using your ad to keep particular search querying parties away, that you use the ad to do so.

More than ever, Google and Yahoo! are rewarding advertisers who seem to put the most effort and thought into the careful organization of a search campaign. In other words, the more relative your search findings are to the person searching, the less you pay. Isn't that great? Everyday, advertisers on Google set up campaigns and overlook much of these techniques because they are unaware of what quality scores do and how they determine the lowest CPC you can pay for a keyphrase.

I am about to tell you one of the most important things advertiser's overlook when setting up their campaigns. I think I learned this mistake early when setting up an account because I too was receiving CPC's above $5 for key terms that should have been below $1-$2. It was very costly, and I paid dearly for it. With all my experience (through trial and error) I hope this save you time and monetary resources. When creating ad groups, make sure you don't over look this first step you are about to hear.

Earlier, we said that as our first priority in creating ads, we want to make the ad text copy as relevant to the keyphrases or search query as possible. Well, here's the BIG TRICK behind it....

PUT VERY FEW KEYPHRASES IN EACH AD GROUP! I personally recommend you include less that 5-7 per group. Think about this. The more phrases we put into each ad group, the less relevant the ad becomes to each "individual" keyphrase. The best analogy I can give is that of a classroom. If you have one teacher (the ad) per classroom (the ad group), the fewer students (keyphrases) in the classroom, the better education (quality score) each child will receive individually. Pardon my analogy but I hope it helps make sense of this concept. This is one of the hardest to overcome in Adwords.

So the fewer phrases you have in each group, the better. The best is to put in 1-2 phrases per group. Though if you are trying to utilize a few hundred words, you will have a lot of work cut out for you. Just do the best you can so that it doesn't take you months to set up a campaign. A good campaign might take a week or longer to get the initial phases implemented. Make sure you aren't hasty about it. Google only rewards those advertisers that took the time to make these implementations.

Want to write ads now that you know how to organize adgroups? Okay, recall the ad priority list above and here are some givens:

a) Some of Your Keywords: Adwords manager, Adwords management service, Adwords professional, Adwords professional company, Adwords professional help.

b) Who your customers are: People who need help/ consulting with their campaigns.

c) Who your customers are not: People who want to hire an Adwords manager in-house to work for their company.

Let's get to work.

Step 1) Segment your keywords into as many separate adgroups as necessary.

Adgroup-1

Adwords manager

Adwords management service,

Adgroup-2

Adwords professional,

Adwords professional company,

Adwords professional help

That was easy. See the similarities of phrases between adgroups?

Step 2) Write Ads. Make sure that you write a catchy ad that qualifies your customers. In this case, we want to make sure the person who clicks this ad wants a service and is not looking to hire a technician inside their office.

Adwords Manager

Adwords Management Service

Free eBook , No Contracts, Live Help.

www.RealSearchPros.com/Adwords

Adwords Professional

Adwords Professional Company

Free eBook, No Contracts, Live Help

www.RealSearchPros.com/Service

Notice, how the ads contain the search queries and also offer something irresistible. Keep a lot of keywords out of these ads and you will create for yourself the winning campaign. Sometimes, high competition pitches the bid prices high above our comfort level. But for those that our determined to get the lowest possible Cost per Click, this will assure that you are doing just that.

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