The aim of Google AdWords Call Metrics is to deliver another way for users to track their offline enquiries and conversions that have come as a result of their online PPC campaigns.
How does Google AdWords Call Metrics work?
You will be assigned a unique telephone number for each of your PPC campaigns when you set them up on AdWords. (if you choose to, it won't be compulsory)
This number will be added to your PPC advert text so that people viewing your ad. will be able to call you directly.
The information provided by Google will show you how many people have called your unique PPC campaign numbers as well as the duration of the calls and the caller's area dialling code.
With the increasing popularity of smartphones, these unique PPC numbers generated by Google will be clickable so that people browsing the web can call you quickly and easily if they have any enquiries.
Benefits for your business
There are a number of benefits to your business when using Google AdWords Call Metrics; these include the following:
- It's easy to set up as part of your Google AdWords campaign
- It's free to use (at the time of writing)
- More information on how your PPC campaigns are really performing
- Your unique phone numbers provide a powerful call to action
Being able to accurately measure offline enquiries and sales through your PPC campaign will give a much clearer picture of your true return on investment rather than simply relying on online stats as was previously the case.
