Are you an Internet advertiser? Or are you just starting? Then you probably have found a couple of big name advertisers on the web. There is Google Adwords, and then there is Yahoo Search Marketing. How can you determine which is the right one for your business?

In this article I will lay out some of the features of each one, and hopefully this will help you determine which suits your business best.

Using the Yahoo Search Marketing program, the first thing you'll notice is that you must pay an upfront fee to cover the cost of your initial advertising expenses. This sometimes scares a lot of new or novice Internet marketers, because without having even received any clicks, they have to fork out some money.

If you do manage to sign up and get over the initial fear, you will notice that the Yahoo Search Marketing program is a bit difficult to use. Play around with the tool and familiarize yourself. It is no doubt that after you compare the conversion and/or the search results from Yahoo with that of Google AdWords, you will quickly opt for the latter.

With Google AdWords, there is no initial upfront cost other than the verification of a small refundable deposit to your bank account to ensure that you are a legitimate Internet marketer. The Google AdWords platform is simple to use. By typing in your desired search terms and bidding on your cost per click, and setting your daily maximum ad campaign limits, it's all here. And one of the best things about Google AdWords is that it is located on the largest search engines in the world. You will quickly notice that although conversion rates may be low at first (you may need to work more on selling your product on your squeeze page), however much traffic can be routed to your website if you have a slightly higher budget to start with.

So which is better, Google or Yahoo? If you're still confused, just give both a try. I'm sure you'll agree that Google is the way to go if you are looking for quicker success.