Last week I was in Las Vegas and got to meet and train with some of the top leaders in the internet marketing industry, and we all had one thing in common. We all use the same system to do the heavy lifting, and focus on providing value and content using simple tools and effective strategy! I'll tell you what it is, but first I want to tell you a quick story.
I recently had a discussion with a business partner who had been considering doing some affiliate marketing, and we were discussing different strategy tactics when this point came up.
I asked him how he planned to go about getting setup, and he described the typical scenario of stitching a sales funnel together from a series of affiliate products and using a lead-capture/email marketing campaign to promote his products and services.
It's a solid internet marketing strategy when done right by someone with access to a large list, but this is a difficult operation to set up and has a lot of variables, particularly if you're not comfortable with internet technology.
Now I've tried that approach, and my experience was that I couldn't do it as well as an established pro, at least off the bat. I spent years learning strategies such as article marketing, PPC, SEO, CSS, HTML, FBML, social networking, copy writing, video marketing, lead generation, auto-responders, affiliate marketing, etc. It was A LOT to say the least. It was expensive, time consuming, and ultimately, frustrating.
The problem was, this strategy actually worked for my business, a little bit. For me, that was enough to keep me interested until I became adept at all of those strategies. The one thing i would have done different if I could redo things would be to plug into a system that had all this in place, and leverage their strengths while focusing on positioning myself as a leader in my field. Then, i would choose one or two lead generation strategies, and focus on them until I was able to make them work.
I like this approach, because it's too easy to keep chasing the next piece of the puzzle and never move onto the one thing that gets you paid, recruiting new people to buy your product or service.
Using a proven tool was the smartest move I've made in 12 years of building web campaigns. It provides a turnkey system that has everything I needed to get setup with my own online campaign with 25 sources of residual affiliate income in less than 24 hours. Your website, email list, autoresponder, ecommerce and copy and videos are included with membership, not to mention some of the most direct and useful training I've ever seen (included for free). And that's before you plug your prospects into your primary business opportunity. That's power!
You see, this is where 95% of people go wrong marketing online. They try to pitch anyone that will listen on their product. If you walked up to someone on the street and proposed, would it work? Of course not, you haven't built up trust or value. It's the same thing when marketing online, yet everyday I see people trolling Facebook asking everyone that will listen to marry their product. It doesn't work.
See, this strategy allows me to provide value to the people on my list, and build trust with them and position myself as a leader in my industry, before inviting them to my primary opportunity.
Wouldn't you be more open to do business with someone you respect and trust?