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Many people are wandering how to survive in today’s market. As internet marketers do we have an edge over the sales market? Looking at the entire picture can give us the answer to this.
Most of us have found ourselves struggling with the ever increasing prices, more specifically the price of gas. This is keeping many people from going places and thus affecting many markets. Stores are cutting back on their employees, which we have all seen, such as in Wal-Mart. If you have been to this store lately you will find the many lines available but very few are manned by cashiers. Many stores are cutting back on their hours of operation.
Then this week GM announced that they are filing bankruptcy. Many analysts predict that the price of gasoline will reach $7.00 a gallon with 2 years.
So how does all of this affect us as internet marketers?
Many think that this will be a negative impact but the exact opposite is true. People are looking towards the internet to make purchases. Instead of driving to the stores they are using the convenience and savings of using the internet for their purchases.
We can all benefit greatly from this trend. No matter what your product is you can take advantage now!
As we all know to grab those sales we need to have exposure. It is best to have placement as high in the search engines as possible. We all strive for this. Keep in mind these numbers as recently reported:
According to the latest news, just reported, from a study conducted by Yahoo!, Prospect, and Jupiter Research, viewers are quickly changing their changing their search queries or the search engines themselves!
The results show that the rate is 23% after a first few search results. In 2002 this rate was only 14%. Another finding shows a bleaker view that after three pages of search results 15% left. Back in 2002 the figure was 22%. As we can see the want for immediate results calls for the best placement.
There is the advantage of Yahoo having the categories which enables visitors to pick from several different choices. The visitor enters the information request and the category is shown with suggestion categories. However, Google des not offer this.
It is advisable to continually work on your website and your search engine ranking which includes all of the factors associated in this process.
However you should focus on advertising as well for maximum exposure. Those advertisements on the right hand side, when you are viewing search results, are very important. They will bring you sales.
Invest in Adsense in Google and Yahoo. Also try other forms of advertising such as local ads and other avenues. Take advantage of today’s market and make some money!
Author:
Sandi Baker
http://letusgetitdone.info
As the President and Founder of Let Us Get It Done, I am also the website designer. I have over 19 years in the marketing business. I also serve on the Board of Directors for a Non Profit Company that is dedicated to providing technology to the visually impaired.
I have a Degree in Business Management and Administration and well as an SEC License.
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