In every endeavor, there are winners and failures. There are the heavy hitters and the also-runs. Which camp do you want to be in when it comes to the Internet marketing game? If you want to be in the league of high income earners on the Internet, then this article is just for you.

In today's online world, there are several 'ways of doing things' and 'mindsets' that all the big achievers have. These are the key ingredients that separate the winners from the losers. What are they?

1. Focus. If you want to succeed online, focus is of paramount importance. Don't be involved in dozens of online opportunities and drown. Find one proven business model and follow it, work at it until it succeeds.

2. You must become an expert on your subject. This will allow you to build a 'brand' and build credibility online. People will buy from you because you are an expert and you know your stuff. So brand yourself as an expert.

3. You need to build a list. Almost all of the heavy hitters in the Internet marketing game have a huge list of responsive subscribers. This is what you should aim to have - your own list of responsive subscribers. So start building your list as soon as possible.

4. Develop a deep marketing funnel. This should consist of a free product to generate leads, a low-cost product and higher-end products that you will eventually graduate your subscribers to. All products should be of a high quality if you want to build a loyal subscriber base.