You know, after 8 years of marketing online, you start to get kind of bored with things...especially forum posts. It seems people are saying the same things over and over. Well, I don't get to go over to the SEO section of the Warrior Forum much, so maybe that's why this post was so refreshing for me, and I wouldn't have even read it if it weren't posted by this really successful guy named Eric Louviere, but after reading it, I got the inspiration for this article. I think you will find this one interesting.
In a nutshell, what Eric said was that he didn't know a lot of high income earners who made their money through SEO. Most of them used affiliates and paid advertising like AdWords. He also noted that most people who are struggling are focusing on SEO and backlinks. Maybe it's a coincidence or maybe it's, as Eric put it, that he just doesn't know the right people. And that got me thinking about my own situation.
See, in the 8 years that I've been marketing online (will be 8 years in January) I have never relied on SEO or backlinks. In fact, you'd have to go hunting for my sites in the SERPs. Trust me, you won't find them. And yet, I do quite well. But even more strangely, I don't use a lot of paid advertising either and you can count my affiliates on, um, zero hands. Yeah, I don't even have affiliate programs for most of my products. Go figure.
So how do I do it? Well, I generate a lot of content that you'll find all over the place. I participate in forums and I do a bit of social networking. So I guess there is a third way to generate your traffic and make some sales. Eric didn't even think to address my particular marketing strategy, and yet...it exists and it works. And it has NOTHING to do with SEO, backlinks, paid ads or affiliates. Okay, maybe I do get a few backlinks from all the content I have, but not nearly enough to make a big difference in the SERPs. Like I said, you can't FIND my sites anywhere.
What's the point? Well, read the title of this article again and you'll get the point. There IS more than one way to skin a cat or get traffic to your site. You don't have to use paid ads or affiliates or do SEO or go out trolling for backlinks or any of those things. There are other alternatives. I know some people who make a living just from hanging out on Facebook. Go figure.
So the next time somebody tells you that you have to do this or that in order to generate traffic to your site and make a lot of money, please remember what I said in this article.
Yeah...it's in the title.
To YOUR Success,
Steven Wagenheim.