Holistic website marketing is a term that is new to most people. The concept itself really is not specifically unique, but there are companies out there raking in the fees simply by using the modifier "holistic". Let's see if we can't simplify this for you...
When you jump into the world of online marketing, it doesn't take long to see that the topic is so broad and varied that an overwhelming feeling of anxiety can paralyze you. The problem facing the online entrepreneur is that all facets of an online marketing program must work together to achieve top conversion rates and return on investment. Taking a holistic approach goes beyond just a PPC or SEO. It involves multiple disciplines working together to achieve results. Without a doubt, it is an effective approach but hiring someone to do it for you could cost you thousands per month. Most home-based entrepreneurs do not have this type of budget, so now what?
A holistic website marketing plan would combine some of the following strategies:
- Social media such as blogs, social networks, and email
- Article writing- one of the best ways to market your site for FREE
- Video marketing
- Forums
- Pay-per-click
- Press Releases
- Search engine optimization
- Various "offline" marketing strategies
Here's the problem for most "newbies". If you do not know how to effectively employ these strategies, you can end up wasting your time, your money, or both. For instance, a pay-per-click campaign done incorrectly can cost you hundreds or even thousands of dollars without rendering any results. Article writing can be time consuming and if your keywords and titles are not chosen well, no one will ever read your articles. As a result of the lack of information out there, hundreds of new companies have cropped up promising that they can get your site to the "top of Google" in a short period of time. Some of these companies are good and some are bad and the trouble is that you won't find out until you have already spent thousands.
Now for the good news... Many of these holistic website marketing techniques are VERY simple to learn! You will need the right teacher/mentor, but the education is far cheaper than paying someone else to do it. Plus, once you have the knowledge you can use it forever in any business or industry. You can even sell your skills to other businesses once you learn them.
It probably won't surprise you to learn that most business websites lose money and only a small percentage are profitable. This is primarily due to the fact that most people do not invest the time in their own marketing education. Just having a fancy website will rarely ever render financial success. If you have the big budget to pay someone to handle your marketing efforts, then you are one of the lucky ones. But if you are one of the millions of people who does not have the big budget, then I would encourage you to take a look at our mentoring program and see how you can learn a holistic website marketing approach with a part time effort and with a fraction of the budget required to outsource the work. Take a free two week test drive by opting in to my program at OnlineProfitStrategy.com. You really have nothing to lose.
As always, I wish you the best of success.
