Now you are written some great articles with effective links back to your web site and have submitted these to various article directories. People are reading your articles and visiting your site, but how do you get them to give you their email address for additional marketing contacts? You need to provide them some kind of incentive to do this. The best way to describe an incentive is, what will the reader get in return for providing you with their email address? What type of value will they receive? If the incentive does not appear to have much value, they will most likely not opt-in or maybe only opt-in for whatever freebie may be available.
We all know that if you want to get something of value, you need to offer something of value. If your visitors feel that they have gotten value out of visiting your web site and that this will be true in the future, you have a better chance of getting them to sign up. There is most likely some interest in whatever subject you are presenting otherwise they would not have visited in the first place. Your incentive should be in line with this. Do not offer a free report on automobile service points, if you are operating a pet supply web site. There is not value to your visitor. Value would be a report on the latest in dog food or cat care products. These are in line with your visitors interests and could be seen as a value to them.
You must always remember that you are not the only one offer this product or service over the internet. Everyone that opens an online business is trying to get customers and make a profit. If your offer does not appeal to someone, they can always keep searching until they find one that they like. Make your freebie or incentive unique and related to your site, this will assist you in standing out from the others.
Develop a short report or summary about the subject that you are selling. Consider working with experts in graphic design or artwork to make your report look even more impressive. The more professional and unique your offer appears, the more likely you will get others looking for the same incentive and signing up. Professional graphic designers and others to assist you in this process can be found at Elance or Warrior Forum.
Another think you could do is to write an e-book and again with a graphical cover to it. The e-book does not need to be long, but it does need to include information which your visitor will find valuable and useful and should be related to the topic of your web site. It is possible to find a resell rights ebook on Ebay or some other related software on your web site topic. Again work with a graphic designer for a new cover and set up a mini-site for your book. This should include a pre-sale copy and final sales copy.
Next buy a domain, a host to put it on the web and then send traffic to the site. This will allow you to quickly profit from your work.
Getting a proper incentive for your web site is not as difficult as it sounds. The important things that you need are money for a graphic designer, domain, hosting company, ebay book and the technical knowledge. Finally, your most valuable asset is time, use it wisely.
