Email marketing management applications are a great way to keep in contact with your current and potential clients, as well as gather new business leads. The problem, however, is that there are too many email marketing options, so picking the one that fits your business model, service or product, is important. Following are two good options for email marketing and how they're used.
Third Party Systems

Third party applications such as Constant Contact and I-Contact offer lots of power and feedback for $30 to $150 per month, depending on the number and frequency of emails you send.

They offer tools such as analysis of opened emails, when email was opened, email bounces, why the email bounced, and other comparative marketing stats. They also keep up to date on all the latest firewall and spamming compliance issues.

Custom Applications

Upon finding a web development company for your website, you may specify the type of custom newsletter, HTML emails, Custom Relations Management databases (CRM), and Lead Management Application (LMA) systems you require for your business. Costs range from $1,700 to $15,000, depending on your requirements.

While costs are much more for these applications, you'll need this type of application if you're sending thousands of emails out each week or month.

How to use Email Marketing

Email marketing is a great tactic for staying in front of your target audiences without having to ask them to buy your products or purchase your services. It allows you to raise your hand and say, "Hello there, remember me?"

Possible uses include:

~ How-to newsletters

~ Newsletters for trends and late breaking news

~ Newsletters for tips, tricks, advice and whitepapers

Search Engine Optimization

Whether you use a third party application or an email custom application, you should always post the full version of your email contents on your website. This provides new, fresh and relevant content for your website and grows the amount of pages your website contains.

Google loves content. Google wants to find you. Google wants to hear what you have to say. The best way to make this happen is to take the knowledge you have and convert it into searchable or "crawl-able" content.