Whenever someone asks my pastor about where to tithe - or who to tithe to - his answer is always the same: "Tithe where you're fed."
In other words, if your church is feeding you good spiritual "food" - then that's where you tithe.
On the other hand, if you leave there feeling like you haven't learned a thing or haven't gotten any growth or value from being there, then tithe to a church that IS giving you these things.
So what does this have to do with email marketing?
Quite a bit, actually.
Because people naturally do this same thing in all areas of their lives.
For example, if someone has an email list of newsletter subscribers, customers, leads, etc - and they aren't "feeding" that list (i.e. giving them value) - then those subscribers probably aren't going to stick around for very long.
It's more likely they will find somewhere else (like maybe your competitor) to spend their money with.
Fact is, people are growing more and more numb of advertising. We all have itchy fingers that will delete anything that even remotely sounds like an ad (even if it's not an actual ad!)
And that's why, every day, it never hurts to ask yourself: Are you feeding your "flock"?
Or are you bullying them, intimidating them, or pressuring them into buying - relentlessly hammering their email inboxes day in and day out with nothing but pitch after pitch after pitch after pitch?
This is a great way to "check" yourself and make sure you are doing right by your email list.
Many email marketers have forgotten this simple email tip.
Which means, when you use it, you will have a MUCH better chance of getting your emails opened and acted on.
