1) Talk about the key benefits for joining and let you reader know what they will get for joining. Remember, it does not matter if you sell a product or get a free sign up, you must promote the benefits to your prospects of acting upon your offer. Let's all be honest, we all need to be motivated to act upon some things. When you show your visitors the exact advantages of joining your mailing list, it increases the chances of getting a sign-up. But, this does not signify that you should go overboard with promoting your offer.
Just let your readers know via easy terms what they should expect from you. For example, if you get people signed up for your newsletter, show them what kind of benefits it has, the type of quality it has and how your present customers like it. The more direct you are in your approach when selling here, the better it is. You don't have to be too direct, but list out the benefits in an easy format. You will be amazed at how this small adjustment can greatly boost your sign up rate by as much as three hundred percent.
2) Now, one of things that a lot of webmasters and internet marketers don't do is put the sign in form on every page of the siege. When you bring traffic to your website, it still won't all arrive on your website, even though the traffic was targeted. This means you must not risk overlooking the visitors that come to your other pages on the site. This is why you must display your sign up form on all of your site's pages. This will ensure that all visitors will be eventually exposed to your sign up form.
3) Social proofing or testimonials can do wonders. People have to be motivated to do anything, even sign up for a free mailing list. If you show them you already have satisfied subscribers and can produce some testimonials, this can convince them. That's why it's helpful to request feedback or maybe conduct surveys with your subscriber list. As you gather testimonials, publish them on your site near your subscriber form. Even a mailing list requires you to do some promotional activities if you want people to sign up for it. Social proof is a way to make your list stand apart, as there are many other marketers trying to sign them up as well.
