Why do you suppose so much emphasis is put on building your own email marketing list? It seems like every Internet marketing guru harps on this all the time.

Is email marketing just another income stream, or is it really an important part of every successful Internet business?

The key to understanding this is understanding how to do email marketing correctly. The most successful email marketers are the ones who work with their list.

They are not always trying to sell to it all the time. What they really are trying to do is provide value to their subscribers.

This is part of building relationships with people on the Internet. When you view it this way email marketing is really another form of social networking

Having the name and email address of people you can contact at any time is a powerful way to make money. It's also a great way to get to know people on the Internet and enhance your own credibility.

The neat thing is you can build email lists in virtually any niche that have Internet businesses in it. This is why you see so many Internet marketers building lists on their blogs as well as their website.

Anywhere that people are coming to learn about your Internet business is a place for you to capture their name and email address.

The larger your list becomes the more potential income it can be for you as well. Therefore you want to work at building a large email marketing list, and getting to know your subscriber so you can sell products to them in the future.