I started internet marketing the hard way. I did not have a system I could adopt, I did not have a strategy that I could implement. There were extremely hard knocks as I struggled to progress.

It came upon me that in internet marketing, you NEED to have a system, a strategy. Once I have implemented these strategies, results changed from negative to positive almost instantly. I will share with you my formula of success in a while. In the mean time, please put in some effort to read the common mistakes that I will be listing out for email marketing.

Number one mistake: Improper subject line

This is the most basic of all! People usually put promotions, sales and discounts as their subject lines but they do not know that it is a huge turn off for email readers out there! A subject is like the eyes of a person. It tells a lot about the email. If you have a bad subject line, chances are your customers will not even click on the email and bother about reading it.

Write something to entice your customers. Ask yourself this question, what would make you click on an email? What kind of subject lines will entice you and gain your interest? A title like, "I just talked to Michael Jackson last week" would definitely be interesting would it? Make use of the on going happenings around the world to entice your customers to click on that email.

Number two mistake: Wrong target of customers

The most common mistake people make is sending the wrong emails to the wrong people. I know some of your have this thought whereby the more people you send the sales copy email to, the higher the chances of you making a deal. That is not true.

I want you to imagine yourself selling a slimming product. Compare two email lists, a 1000 list of emails of obese people and 1000000000 list of emails of skinny people. Which do you think will be able to sell better?

What you need, is TARGETED list of customers that can relate to your product. No point mass sending emails to whatever contacts that you can find!

Number three mistake: Poor text format in your email

Readers want to have a pleasant time reading your emails. Imagine a 700 word email with no spacings and paragraphs. Can you imagine yourself reading that and be enticed by it? You would have probably gone for the X button on the top right hand corner.

Format your email so that it makes readers have a pleasant time reading it. Never ever cluster your texts and pictures together. Have neat and clear spacings and paragraphs. Ensuring a good format has drastic effects on your readers.

As you use these techniques and progress further into the world of email marketing, sometimes you will realize you might get lost. Even with all the tips, tricks and techniques that you have been reading, I assure you that you will get lost.

A system is vital for any internet business to thrive. A model, a strategy, a system. Systems can be replicated as you can see from McDonalds. Why is McDonalds so successful anywhere and everywhere? It is because of the systems that they implement.

Adopt a good system and implement your techniques and you will be seeing results in no time.