Last week we covered many of the video email applications for real estate professionals.  This week we're moving on to the related industry of mortgage brokers.  This highly competitive field requires extra measures to stand out from the crowd.  Video email has the ability to improve name recognition, prospect-to-sale conversions and overall impressions of a broker and the business they represent.

Below are some of the many ways mortgage brokers can distinguish themselves from competitors using video email.  The applications are particularly relevant to brokers working with out-of-town clients.  A video is often the only way to have personal, visual communication during the mortgage process.  It literally puts a face to a name and makes the broker seem more approachable and service oriented.

1.  Lead Follow-up - Send an introduction or special offer video response to incoming leads.
2.  Product Information - Highlight the various mortgage options available to customers.
3.  Services Offered - Explain the methods used to find the right mortgage for each individual.
4.  FAQ's - Answer the most common questions people ask about mortgages.
5.  Rate Updates -  Send out updates when rates drop, or notices of impending rate increases to stimulate interest.
6.  Choosing the Right Mortgage -   Help clients make sense of fixed, ARM, reversed amortization and interest only mortgage loans.
7.  Credit Score Importance -  Emphasize the importance of building and maintaining a high credit score.
8.  Explain the Mortgage Process -   Both experienced and 1st time home buyers will benefit from an outline of the mortgage process.
9.  Mortgage Terms - Send a video explaining the terms of a selected mortgage.
10.  Refinance Offers - Deliver periodic refinance offers-especially when rates go down.
11.  Appointment Reminders -  A quick reminder helps busy people stay on track.
12.  Seminar Invitations -  Brokers can quickly and easily promote seminars with a video email to their contact list.
13.  How to Avoid Foreclosure -  Send clients helpful video emails on subjects like 'Avoiding Foreclosure' with options available to them.
14.  Video Newsletter -  Many brokers mail paper newsletters to their client base.  Send a video newsletter instead for a more lively and entertaining touch.
15.  Testimonials -  Videos of satisfied clients can make a huge impression on prospects.
16.  Public Relations - Mention community efforts, sponsorships and local events.
17.  Thank You -  Always send a video email 'thank you' to a client at the close of a transaction.
18.  Special Occasions -   Keep in touch with clients throughout the year on holidays and special occasions (birthday, anniversary).

Additionally, documents may be attached to a video email eliminating the need to send them under separate cover.  If a broker has a series of related videos the first video will play automatically and the remaining videos can be set up as links on the video email template.  This works exceptionally well for mini-seminar and training videos.

We hope this second article has offered mortgage professionals (and professionals in other businesses as well) some creative methods of reaching their clients and prospects using the personal and dynamic technology of video email.