Email marketing is useless if your email delivery rate is very poor. Having a high email delivery rate on the other hand does not mean that you will have a successful email marketing campaign because open rates still affects your business success. Like for instance you have sent 100 emails and yes they received it, but the question is do they open it? Also, keep in mind that sending out email newsletters on a periodical manner will help your business grow, thus building reputable name in the internet. You also need a huge targeted mailing list at the same time minimal bounce rate as possible to bring best results for your business.

To ensure email delivery, first thing you want to do is to check your mailing server on several email blacklist checker so that you know your server does not have any problems. Then do not send email yet, you need to test if yourself first by sending it to your inbox to check for bugs, problems, and possible errors. After that, now is the time to send a unique, concise, relevant message to your clients i.e., email newsletters. Also as much as possible do not attach any files, because this files might scared your customers as if it is a malicious file that will steal their user accounts and passwords. Welcome your new clients in a very nice manner; this will make them feel better and at ease. One more important thing, make sure that your database handles subscription promptly and it has unsubscribe button.