If you have ever thought about getting into email marketing, you are not alone.

Online marketing experts will tell you that it is a proven fact that email marketing helps your business grow and allows you to make money online. Email marketing is great because it allows you to stay in touch with your client base and offer them advice as well as sell them products.

Any successful internet marketer will tell you that the key to selling to your list is to get your subscribers trust. The only way to do that is to stay in contact with your list on a regular basis and offer quality tips and free products before you attempt to sell to them.

Email blast companies promise to send out your emails, build your subscriber list and make a lot of money online. But the sad reality is that this type of marketing for small businesses is usually out of reach. There are three main drawbacks to using an email blasting company.

It can be too costly for most small business to pay to have emails blasted over and over again.

You never know if your email ads are actually being sent out or not. I saw a statistic that says that about 90% of the email blasting companies online do not actually send out your information but instead use bots to make it look like they have.

Another huge draw back to subscribing to email blast companies is that you don't own the list of people that you are sending to. Every single time you want to send out another email, you have to pay the company to do that for you. You never get to see the list of subscribers that your information is being mailed to. You are basically held captive.

But, don't despair. Email marketing does work and can help you make more money. The key is to get your own email marketing product and send out your own email blasts. Having your own email software and your own list of names allows you to stay in charge of your email marketing business.