Your web business gets product enquiries from customers who seek timely response. After you've delivered the first bit of information, do you send him any further information?

We usually don't.

When you don't follow up with additional information, your customer might take his business elsewhere. You can lose profits due to inconsistent and ineffective follow up.

To be effective, you must design a follow up system, and stick to it, EVERY DAY!

I used a follow up method called the "List Technique." I would write follow up newsletters and send them, in one mass mailing, to everyone who had previously requested information. While this did help me win a few additional orders, it wasn't a very good follow up method.

List Technique messages don't give the potential customer any additional information about the product or service in question. You should instead send personal messages at set intervals to each individual who wants to know more about your products. This will dramatically increase sales! But first you need to do some planning.

First, send an informative letter. Your second letter should provide more details about the benefits of your products and services. Your next 2-3 follow up messages should be short and give a full force of your message. The next follow up messages should create a sense of urgency in your prospect's mind. And compel them to order NOW!

If your customer doesn't respond, then ask for feedback. Always send an initial, informative letter and send the first follow up 24 hours afterwards. Timing is as important as the content.

Send the next 2-3 follow up messages between 1 and 3 days apart. Tell him about the benefits of your products and services, as opposed to your competitors'

Make sure that the last letters are at least 4 days apart. So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?