Email Marketing is an easy, effective, and highly affordable way to connect with current and potential customers and build strong, successful, lasting relationships with them. Simply put, email marketing is using email to deliver your messages and expertise to your targeted list. Whether you have an online business or a traditional brick and mortar business, staying connected with your current and potential customers is a great way to grow your business and build loyalty.

Implementing an email marketing strategy not only promotes your business - it helps promote you as 'the expert' at what you do and gives you a way to communicate with your list. Another advantage of email marketing is the speed at which you can get the message delivered to your customer - especially in this digital age where most of us get our email on our phone. You can easily fill your calendar or create a payday by having a sale or special promotion. Your campaigns also have the ability to 'go viral' if the recipients find it interesting enough to forward via email or share via social media.

And, best of all - it is affordable! All you need is Constant Contact® which starts at $15/month and offers:

• Over 400 easily customizable templates - or you can create your own from scratch (aka html).
• Easily build and manage your email lists: import existing customer lists, add names individually, or capture contact information from website visitors.
• Social media integration (links and buttons for sharing).
• After sending campaigns, measure the results by reviewing the statistics to see who opened and clicked on each link so you can tailor your follow up and enhance your strategy, if needed.

Email marketing should be used as an enhancement to your website and other marketing activities. Your website should be designed to accommodate sales while your email marketing campaign should provide valuable information and highlight the benefits of your product or service, encouraging your subscribers to visit your site and make a purchase.

Implementing email as a part of your Internet marketing strategy gives you a powerful tool to supplement your other marketing initiatives. Even better, email marketing gives you an additional method to keep in touch with your customers and to build a loyal customer base.