One of the great ways of marketing your business is using a Facebook Fan page. Facebook has a nifty little application 'fbml' that you can add to your fan page where you can add all sorts of HTML code and customize your fan page to work for you.
MailChimp is an excellent newsletter service and adding a MailChimp opt.-in form to your fan page is so easy with using the fbml application.
STEP 1
Log into both your Facebook and MailChimp accounts.
STEP 2
In Facebook - navigate to your fan page
Click on "Edit Page"
Scroll down the page until you see 'More Applications". Click on 'Browse more"
Type 'fbml' in the search box and hit 'enter'
Click on 'Static FBML'
Click on 'Add to my page'
Locate the page you want to add your form to and click on 'Add to page'
Go back to your page. (Click on 'my account' and then on 'manage pages', choose your page)
Click on 'Edit Page'
Locate your 'fbml'application and click on 'edit'
STEP 3
In you Mail Chimp account, locate the list which you would like to use and click on 'forms'
Click on 'create embed code for small form'
Make the necessary adjustments and click on 'create embed code'
Copy the whole code that is generated and return to your Facebook fan page, which should still be open.
Give your form a name and paste the code into the box.
Click on 'save'
Go back to your page and click on the tab with the ' ' sign and add your newsletter form.
Test your form subscribing to your own form to make sure that it works.