E-mail marketing can be an integral and lucrative aspect as an Internet business model. Sometimes e-mail marketing goes overlooked because people are so focused on getting traffic and converting that traffic into sales immediately. But, if we can build a very large list we have the opportunity to make money on this list simply by sending out an e-mail every so often. Here are four ways in which you can use to really build that list to mammoth proportions.

The first thing that you should do is to create a unique landing or splash page. This would be a page specifically designed to get people to opt in to your list. Compare it somewhat to a sales page but you are giving away a free product and putting your opt in box front and center. You should make it look graphically appealing and use words like free and guaranteed in order to get people to sign up for your e-mail list. Build a few splash pages so you can test to see which one converts the best.

Once you have this opt in page built and ready to go you need to create as much traffic as possible to that splash page.

Forum Marketing:

Sign up at a few different forums and discussion boards and be sure to include a link to your splash page in your signature. This way as you are participating in conversation and helping others you will get people clicking on your link to see what you have to offer. By building trust and offering unique insight and help people will be more inclined to click on the link and actually sign up in your e-mail course.

Article Marketing:

Write very good and helpful articles concerning the niche or topic of what your e-mail course is all about. Most article directories will allow you to leave a link in the resource box at the bottom of the article. Be sure to include a link to your splash page and try to entice the article reader to click on that link. The more articles you write a more chance you have of gaining traffic and getting people to opt in.

Joint Giveaways:

There are businesses and websites online that will allow you to post your product or helpful course on their website so you can create traffic and get sign-ups to your opt in list. You can write a simple 15 to 20 page course and turn it into a PDF file and include it in these companies joint giveaways. There are many that you can sign up for and you can really use this to boost the amount of people you have in your e-mail course very fast.