Email marketing can be highly successful for you if you follow some good tips and strategy, but when there is so much information on the internet about creating an email campaign it is hard to know what misconceptions there are and what really works. You cannot hope that someone else's concept is going to work for you as it did them. It is not always clear what works or why it succeeds. Instead, you have to find your own way based on a few key elements.

Misconception #1:

A low budget is all that is required. Yes, email marketing can be done on a low budget, but you still need to have a budget in which to get the attention of your audience. You could sit at your computer and draw up an email without a programme, but this will take you longer. It is better to budget for a newsletter or email programme that allows you to create good copy. If you are not creative then you'll need someone who can write for you. Know what your limits are and create a budget based on that. You may find over 200 pounds is required, even for a small business.

Misconception #2:

You'll always get phenomenal results. If you have expectations that are not true it will make it doubly hard for you to make your newsletter, email, or other marketing work. Response and conversion is actually very low in email marketing. Some response rates have been up to 30 percent, while others are 0 per cent. There is no standard response or conversion rate when it comes to these campaigns. Instead you have to consider your audience and how likely they are to be interested in the product you are selling and try your best to get some consumers to buy.

Misconception #3:

Renting a list is the way to go. Not really. Renting a list means you have contacted a company that creates your ad copy and sends out your email. They do not share their list with you. In fact, you never see the list. It makes it easy to get your marketing campaign out to more than one person, but there is a huge downside. You never know if the campaign is actually going to be targeted towards your target audience. Instead, you should build your list via opt in choices directly on your site and through your other ad campaigns.